$56 and a cloud of Dust. Insurance And Technology by SASid Insurance Development
Tuesday, February 20, 2007
  Very strange...


I found these backgrounds on the internet. Very strange…

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Thursday, February 15, 2007
  What does SAS stand for?
Many people have asked me this question and I always disliked answering them with “Shawn And Shannon” or “Shannon And Shawn” (depending on who you were talking to). In 1997, Shawn and I had a concept (along with many others) of selling insurance without the hassle of applications and underwriting. Back then it was a hobby, today a virtual insurance company closing in on 100,000 policies written online.

SAS is not about Shawn and Shannon, never has been, never will be. That is why, from this day forward, the answer will be SAS stands for “Simple And Smart insurance development”. This defines what we are and the mission of whom we continue to be.

We make our online products Simple for our consumers to quote, understand, and purchase. As an agent, SAS is Simple to work with, to understand, to market.

Smart is what happens when the client doesn’t qualify for the product. Smart recommends other products, ideas, and solutions to the consumer. Smart is concerned about the ROI on every eyeball that hits the website, quote, or application. Smart creates good solid results.

Here at SASid, the development never stops and is always focused on more simple and smarter solutions for consumer, agent, and company.

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  What makes the Simple STM better?
>> Customer Feedback

The words simple, affordable and convenient come to mind. This product really stands up to its name. We are confident that our consumers agree. Did you know that we review every customer and post results? Here is a recent review:

Reviewed by Jennifer on 12-16-2006

"I must say that it is a simple, easy insurance. All the benefits are spelled out very clearly and if I needed this type of insurance again I would certainly come to you for coverage. I did use this for a doctors visit and there were no problems. I would highly recommend this to anyone!"

It is important for us to constantly make improvements where necessary. Getting reviews provides us with great feedback.

>> NEW - Industry Specific Websites for better ROI

Check out our newest template http://www.graduatecare.com/. A link can be created for you upon request. It is no secret that the graduate health insurance market is big. Why not have a graduate-specific product to convert those prospects more often? Let’s make 2007 a great year for selling short term medical!

Here is a link for the most recent brochure and applications.
http://www.sasid.com/products/Health/fsg_forms/fsg_forms.htm

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  GTL… Underwriting Process Has Changed... Faster!

GTL has made recent changes in underwriting to help speed up the process of getting your clients’ insurance needs issued.

  • Implemented the RX pharmacy report.
  • Average underwriting time is now 3-4 days for decision.
  • GTL will continue to order MIB reports upon app submission.
  • If there is an MIB or Rx hit, GTL will ask client to obtain medical records
  • Drawback is they are no longer paying for APS’s.
  • Client is required to obtain medical records from their doctor at their own expense.
  • On the upside, this has allowed GTL to underwrite more cost efficiently.

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  Free Individual Health Insurance Prospecting System



There are 42-49 million uninsured individuals out there and many of them are looking for health insurance. We have created a online system to generate leads and sales using a two option approach. Option #1 is for the customer who wants advice and/or recommendations; Option #2 is for the "do-it-yourself" client. Clients are sent to the insurance company of your choice (or another online quote system) based on how you set it up. This is a free tool.

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  BeniCard significantly improved for February Launch

We are happy to announce BeniCard is being redeveloped and will be re-launched this month. Benicard will have online fulfillment (client will be able to download temporary cards, view plan descriptions, billing, and customer support). Agents will be able to track sales, leads, and commissions online 24/7. Also, agents will be able to recruit distribution online. We will let you know when the product is ready.


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Thursday, February 01, 2007
  Guarantee Trust Life Highlights SASid
GTL Connect Volume 4, Number 6 January 2007

Smart and simple approach to insurance.

Entrepreneurs Shannon and Shawn Kennedy are revolutionizing the way insurance is marketed, making it easier for agents to reach customers and make sales via the Internet. One of their most successful offerings is fast-issue term life insurance from GTL, which they call “the most exciting product on the market today.”

One of GTL’s most rewarding partnerships recently has been with SASid. The brainchild of brothers Shannon and Shawn Kennedy, SASid set out in 1999 to use the Internet to distribute insurance products. Today the Wisconsin-based company is at the forefront of the online insurance industry. What the Kennedys understood—and still believe—is that independent agents are always going to be an essential element in insurance sales. They decided to provide agents with Web-based tools and products that would simplify their business and make them more effective producers. The idea is paying off. What started out simply as the Kennedy brothers’ Web site is now a national company that delivers insurance products and technology solutions to more than 3,000 financial professionals, insurance agencies, employers and associations. “I expect us to double in size over the next year or so, and we’re already looking at putting up a new building that will give us room to expand,” Shannon Kennedy explained.“ We’ve put together an amazingly talented group of people who are focused on growing the company and doing what it takes to make that happen.” It might seem natural that the Kennedys would get into the insurance business, since their father owned a large firm that specialized in the small group health market. Shannon even went to work for his father after graduating from college. As he explained, however, “My brother and I have always been technology guys, whether it’s playing video games or writing computer programs. We decided we wanted to get into the technology end of the business, and our dad gave us his blessing to start SAS on the side. We found out we could be successful marketing on the Internet— selling insurance in our sleep.” The brothers complement each other, with Shawn concentrating more on the technology side and Shannon working primarily on product development and marketing. They have been known to argue, but according to Shannon, “If we stopped arguing it would probably be time to start worrying. We realized that if we’re willing to fight about something it means we’re passionate about it. We also concluded that if one of us can’t sell the other one on the idea we’re fighting about, maybe it’s not worth developing.” SASid offers a portfolio of life and health products, electronic quote and application processes, and a proprietary Back Office System (BOS) to handle customer management. SASid can even set agents up with their own Web site. All of the company’s systems are developed in-house. “We’ve become a virtual insurance company,” Shannon said.“We do everything traditional insurance companies do except manage risk. And we do it all through the Internet. We’ve become extremely efficient in using technology to handle administration. Agents who sell one policy through us are hooked.” He added, “I know from my own experience that agents hate paperwork, so we provide them with a paperless alternative. They don’t like to be involved in underwriting. We handle that through our system. As a result, agents are free to do what they do best: market, educate and inform. They can leave the rest up to us. We help them work smarter while simplifying their job. In fact these days, that’s basically what the initials SAS stand for—smart and simple.” SASid has been marketing products from GTL since 2005. The biggest seller is GTL Fast Term life insurance, which SASid describes as “the most exciting product on the market today.” Based on GTL’s Home Alliance line, it provides up to $250,000 of coverage with no medical examination. “We’ve been very selective about the products we offer and the carriers we do business with, and our relationship with GTL couldn’t have worked out better,” Shannon Kennedy said.“A lot of carriers are hesitant to market on the Internet, but GTL stepped up to the plate and said,’ Let’s do it.’ This is a different way of doing business for them and they were willing to undertake it. We really appreciate that. “The whole staff at GTL is wonderful, starting with the senior management we deal with—Rick Holson, Carl Leader and Greg Esposito. If we ever have a problem, I know I can pick up the phone and work with them to solve it.” G•T•L

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Our first check for internet marketing was $56.00, and we got it on July 15th 1997. We then thought: "This is how insurance was meant to be sold." Since then Shannon, my brother, and I have created the new way to buy and sell insurance, all while helping our business partners, independent agents all over the world, provide virtual insurance policies to their clients. On this blog we will discuss the internet and how the insurance industry is changing, because of it.