$56 and a cloud of Dust. Insurance And Technology by SASid Insurance Development
Tuesday, March 27, 2007
  New Simple Term Template Launched
We have a new design for the GTL Term Life quoting system too! You can keep the old design or try this new one. We have added a flash image that goes over the highlights of the term product with a fresh new style. Also, we have added more credibility to our products by adding a rotating “Customer Reviews” banner with actual reviews by previous consumers who have purchased the product.

Click here to see the new look.

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  Partnering with the mortgage industry
The non-medical term life with GTL is the easiest way to sell life insurance these days. The new market that is HOT is the Mortgage Industry. Agents that are forming relationships with the mortgage companies and promoting GTL on the Mortgage Companies’ websites are working great. Mortgage Companies have great leads that are very specific to the Simple Term Life Product with GTL. New homeowners are starting to protect their new investment by making sure they are properly insured.

Some Good Tips On Marketing Ideas:
  • Create a lead sheet for Mortgage Companies.. pay them a lead fee
  • Get leads from New Homeowners Databases
  • Email Newsletters to Current Clients With your Website/Links
  • Utilize your BOS System Information & Tasks

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  New and improved BeniCard?
We are excited to announce the launch of the New and Improved Benicard!

** Expected Launch - April 1, 2007 **

  • Three affordable plans to cover the entire family
  • $5,000 to $7,500 Accident Medical Expense Benefit
  • $10,000 to $25,000 Accidental Death and Dismemberment Benefit options
  • Individual and Family Coverage
  • Online billing and reporting - real-time 24/7
  • Online agent recruiting and licensing - send emails to prospective agents to sign up.
  • Weekly commissions - All online 24/7 real-time
  • 24/7 tracking commissions, quotes, partial apps
  • List bill to employers

If you already market and sell BeniCard your old link will be automatically updated to the new product (when it officially launches).

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Thursday, February 01, 2007
  Guarantee Trust Life Highlights SASid
GTL Connect Volume 4, Number 6 January 2007

Smart and simple approach to insurance.

Entrepreneurs Shannon and Shawn Kennedy are revolutionizing the way insurance is marketed, making it easier for agents to reach customers and make sales via the Internet. One of their most successful offerings is fast-issue term life insurance from GTL, which they call “the most exciting product on the market today.”

One of GTL’s most rewarding partnerships recently has been with SASid. The brainchild of brothers Shannon and Shawn Kennedy, SASid set out in 1999 to use the Internet to distribute insurance products. Today the Wisconsin-based company is at the forefront of the online insurance industry. What the Kennedys understood—and still believe—is that independent agents are always going to be an essential element in insurance sales. They decided to provide agents with Web-based tools and products that would simplify their business and make them more effective producers. The idea is paying off. What started out simply as the Kennedy brothers’ Web site is now a national company that delivers insurance products and technology solutions to more than 3,000 financial professionals, insurance agencies, employers and associations. “I expect us to double in size over the next year or so, and we’re already looking at putting up a new building that will give us room to expand,” Shannon Kennedy explained.“ We’ve put together an amazingly talented group of people who are focused on growing the company and doing what it takes to make that happen.” It might seem natural that the Kennedys would get into the insurance business, since their father owned a large firm that specialized in the small group health market. Shannon even went to work for his father after graduating from college. As he explained, however, “My brother and I have always been technology guys, whether it’s playing video games or writing computer programs. We decided we wanted to get into the technology end of the business, and our dad gave us his blessing to start SAS on the side. We found out we could be successful marketing on the Internet— selling insurance in our sleep.” The brothers complement each other, with Shawn concentrating more on the technology side and Shannon working primarily on product development and marketing. They have been known to argue, but according to Shannon, “If we stopped arguing it would probably be time to start worrying. We realized that if we’re willing to fight about something it means we’re passionate about it. We also concluded that if one of us can’t sell the other one on the idea we’re fighting about, maybe it’s not worth developing.” SASid offers a portfolio of life and health products, electronic quote and application processes, and a proprietary Back Office System (BOS) to handle customer management. SASid can even set agents up with their own Web site. All of the company’s systems are developed in-house. “We’ve become a virtual insurance company,” Shannon said.“We do everything traditional insurance companies do except manage risk. And we do it all through the Internet. We’ve become extremely efficient in using technology to handle administration. Agents who sell one policy through us are hooked.” He added, “I know from my own experience that agents hate paperwork, so we provide them with a paperless alternative. They don’t like to be involved in underwriting. We handle that through our system. As a result, agents are free to do what they do best: market, educate and inform. They can leave the rest up to us. We help them work smarter while simplifying their job. In fact these days, that’s basically what the initials SAS stand for—smart and simple.” SASid has been marketing products from GTL since 2005. The biggest seller is GTL Fast Term life insurance, which SASid describes as “the most exciting product on the market today.” Based on GTL’s Home Alliance line, it provides up to $250,000 of coverage with no medical examination. “We’ve been very selective about the products we offer and the carriers we do business with, and our relationship with GTL couldn’t have worked out better,” Shannon Kennedy said.“A lot of carriers are hesitant to market on the Internet, but GTL stepped up to the plate and said,’ Let’s do it.’ This is a different way of doing business for them and they were willing to undertake it. We really appreciate that. “The whole staff at GTL is wonderful, starting with the senior management we deal with—Rick Holson, Carl Leader and Greg Esposito. If we ever have a problem, I know I can pick up the phone and work with them to solve it.” G•T•L

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Tuesday, August 01, 2006
  GTL Simple Whole Life Insurance
SASid recently launched an Online Whole Life Insurance quoting and application system. Up to age 85 years of age. $3000 - $50,000 of coverage. GTL Simple Whole Life Insurance SASid is excited to offer this exciting sales opportunity.

SASid is a leader in Online Insurance Technology, now offering ten fully online insurance products. Insurance agents, associations and employers can offer all our products to their customers/members/employees free by just implementing a simple web link into their website or email.

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Tuesday, May 23, 2006
  SASid Develops GreatStartInsurance.com Site for Guarantee Trust Life Insurance
Geatstartinsurance.com lets you purchase guarantee cash value life insurance for your child or grandchild for as little as $2.64 a month

Janesville, WI - May 16, 2006 - SASid Insurance Development, leaders in the development of customized platforms for online insurance products, announces the launch of GreatStart® Insurance, a new juvenile life insurance product for Guarantee Trust Life Insurance Company.

“The GreatStart® plan guarantees your children or grandchildren three things: guaranteed cash value to build on, a low rate for the rest of their lives and their future insurability,” according to Brian Emmett, Manager of Guarantee Trust Life. “Once your child is insured, as long as premiums are paid, that policy is guaranteed renewable for life and requires no medical exam. The availability, features and options of this plan may vary by state,” he added.

“The GreatStart® Plan you begin today will become the foundation for a lifetime of irreplaceable low-cost life insurance protection,” said Brian. “For example, fast forward to a time in the future when you son or daughter is married and wants additional life insurance to protect their growing family. The GreatStart® policy that you purchase now will allow them to increase their coverage by $30,000 regardless of their future health or occupation.”

“We continue to see online purchases as a growth area for life insurance products,” commented Shannon Kennedy, co-founder of SASid. “With a secure online site, not only can potential customers access all of the information they need to make an informed decision, they can also make their purchase quickly, conveniently and with confidence.”

About SASid

SASid, a leader in marketing insurance on the web, develops technologies and online marketing solutions for top insurance carriers and nationwide distribution networks. SASid was founded in 1999 by insurance professionals who have a passion to make insurance simpler and more accessible. To find out more about the company, visit www.SASid.com.

About Guarantee Trust Life Insurance Company

Founded in 1936, Guarantee Trust Life Insurance is a family owned and operated company that has benefited from the ongoing direction of the Holson family. This consistent top-level leadership and management continuity give the company a clear view of who it is and where it’s going. Today, Guarantee Trust Life Insurance Company insures more than 1.2 million individuals and has over $2 billion life insurance in force. For more information on our company visit www.gtlic.com or go to www.greatstartinsurance.com for specific information on The GreatStart® Plan.

Media Contact:
Dot Anderson
972-978-5057

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Friday, November 11, 2005
  GTL Life Insurance $250,000 No Medical Exam Available to Agents
It's amazing how easy it is to get life insurance online now. The insurance companies run all the reports in less than a couple days and BOOM! Your coverage is approved. I remember offering it to an customers at an agency I used to work for. First we would need to get all their information, calculate the rates (by hand) and then have them come in and sign the application, take a paramedic exam, and then wait 6 weeks or longer for them to be approved or declined.

It is so simple now! All you need to do is submit the app online and in a matter of a day or two, you can have life insurance coverage "with no exam". It's so cool. It's never been easier and alot of agents are catching on to this. No more visits to their customer's home in the day or evening. All you need is an email address and internet access which almost everyone has nowadays. Visit:
www.gtllifeinsurance.com and you can get an instant quote and if you like it, apply online now!

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Our first check for internet marketing was $56.00, and we got it on July 15th 1997. We then thought: "This is how insurance was meant to be sold." Since then Shannon, my brother, and I have created the new way to buy and sell insurance, all while helping our business partners, independent agents all over the world, provide virtual insurance policies to their clients. On this blog we will discuss the internet and how the insurance industry is changing, because of it.