$56 and a cloud of Dust. Insurance And Technology by SASid Insurance Development
Tuesday, March 27, 2007
  New Simple Term Template Launched
We have a new design for the GTL Term Life quoting system too! You can keep the old design or try this new one. We have added a flash image that goes over the highlights of the term product with a fresh new style. Also, we have added more credibility to our products by adding a rotating “Customer Reviews” banner with actual reviews by previous consumers who have purchased the product.

Click here to see the new look.

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Tuesday, February 20, 2007
  Very strange...


I found these backgrounds on the internet. Very strange…

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Thursday, February 15, 2007
  What does SAS stand for?
Many people have asked me this question and I always disliked answering them with “Shawn And Shannon” or “Shannon And Shawn” (depending on who you were talking to). In 1997, Shawn and I had a concept (along with many others) of selling insurance without the hassle of applications and underwriting. Back then it was a hobby, today a virtual insurance company closing in on 100,000 policies written online.

SAS is not about Shawn and Shannon, never has been, never will be. That is why, from this day forward, the answer will be SAS stands for “Simple And Smart insurance development”. This defines what we are and the mission of whom we continue to be.

We make our online products Simple for our consumers to quote, understand, and purchase. As an agent, SAS is Simple to work with, to understand, to market.

Smart is what happens when the client doesn’t qualify for the product. Smart recommends other products, ideas, and solutions to the consumer. Smart is concerned about the ROI on every eyeball that hits the website, quote, or application. Smart creates good solid results.

Here at SASid, the development never stops and is always focused on more simple and smarter solutions for consumer, agent, and company.

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  What makes the Simple STM better?
>> Customer Feedback

The words simple, affordable and convenient come to mind. This product really stands up to its name. We are confident that our consumers agree. Did you know that we review every customer and post results? Here is a recent review:

Reviewed by Jennifer on 12-16-2006

"I must say that it is a simple, easy insurance. All the benefits are spelled out very clearly and if I needed this type of insurance again I would certainly come to you for coverage. I did use this for a doctors visit and there were no problems. I would highly recommend this to anyone!"

It is important for us to constantly make improvements where necessary. Getting reviews provides us with great feedback.

>> NEW - Industry Specific Websites for better ROI

Check out our newest template http://www.graduatecare.com/. A link can be created for you upon request. It is no secret that the graduate health insurance market is big. Why not have a graduate-specific product to convert those prospects more often? Let’s make 2007 a great year for selling short term medical!

Here is a link for the most recent brochure and applications.
http://www.sasid.com/products/Health/fsg_forms/fsg_forms.htm

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  GTL… Underwriting Process Has Changed... Faster!

GTL has made recent changes in underwriting to help speed up the process of getting your clients’ insurance needs issued.

  • Implemented the RX pharmacy report.
  • Average underwriting time is now 3-4 days for decision.
  • GTL will continue to order MIB reports upon app submission.
  • If there is an MIB or Rx hit, GTL will ask client to obtain medical records
  • Drawback is they are no longer paying for APS’s.
  • Client is required to obtain medical records from their doctor at their own expense.
  • On the upside, this has allowed GTL to underwrite more cost efficiently.

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  Free Individual Health Insurance Prospecting System



There are 42-49 million uninsured individuals out there and many of them are looking for health insurance. We have created a online system to generate leads and sales using a two option approach. Option #1 is for the customer who wants advice and/or recommendations; Option #2 is for the "do-it-yourself" client. Clients are sent to the insurance company of your choice (or another online quote system) based on how you set it up. This is a free tool.

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  BeniCard significantly improved for February Launch

We are happy to announce BeniCard is being redeveloped and will be re-launched this month. Benicard will have online fulfillment (client will be able to download temporary cards, view plan descriptions, billing, and customer support). Agents will be able to track sales, leads, and commissions online 24/7. Also, agents will be able to recruit distribution online. We will let you know when the product is ready.


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Thursday, February 01, 2007
  Guarantee Trust Life Highlights SASid
GTL Connect Volume 4, Number 6 January 2007

Smart and simple approach to insurance.

Entrepreneurs Shannon and Shawn Kennedy are revolutionizing the way insurance is marketed, making it easier for agents to reach customers and make sales via the Internet. One of their most successful offerings is fast-issue term life insurance from GTL, which they call “the most exciting product on the market today.”

One of GTL’s most rewarding partnerships recently has been with SASid. The brainchild of brothers Shannon and Shawn Kennedy, SASid set out in 1999 to use the Internet to distribute insurance products. Today the Wisconsin-based company is at the forefront of the online insurance industry. What the Kennedys understood—and still believe—is that independent agents are always going to be an essential element in insurance sales. They decided to provide agents with Web-based tools and products that would simplify their business and make them more effective producers. The idea is paying off. What started out simply as the Kennedy brothers’ Web site is now a national company that delivers insurance products and technology solutions to more than 3,000 financial professionals, insurance agencies, employers and associations. “I expect us to double in size over the next year or so, and we’re already looking at putting up a new building that will give us room to expand,” Shannon Kennedy explained.“ We’ve put together an amazingly talented group of people who are focused on growing the company and doing what it takes to make that happen.” It might seem natural that the Kennedys would get into the insurance business, since their father owned a large firm that specialized in the small group health market. Shannon even went to work for his father after graduating from college. As he explained, however, “My brother and I have always been technology guys, whether it’s playing video games or writing computer programs. We decided we wanted to get into the technology end of the business, and our dad gave us his blessing to start SAS on the side. We found out we could be successful marketing on the Internet— selling insurance in our sleep.” The brothers complement each other, with Shawn concentrating more on the technology side and Shannon working primarily on product development and marketing. They have been known to argue, but according to Shannon, “If we stopped arguing it would probably be time to start worrying. We realized that if we’re willing to fight about something it means we’re passionate about it. We also concluded that if one of us can’t sell the other one on the idea we’re fighting about, maybe it’s not worth developing.” SASid offers a portfolio of life and health products, electronic quote and application processes, and a proprietary Back Office System (BOS) to handle customer management. SASid can even set agents up with their own Web site. All of the company’s systems are developed in-house. “We’ve become a virtual insurance company,” Shannon said.“We do everything traditional insurance companies do except manage risk. And we do it all through the Internet. We’ve become extremely efficient in using technology to handle administration. Agents who sell one policy through us are hooked.” He added, “I know from my own experience that agents hate paperwork, so we provide them with a paperless alternative. They don’t like to be involved in underwriting. We handle that through our system. As a result, agents are free to do what they do best: market, educate and inform. They can leave the rest up to us. We help them work smarter while simplifying their job. In fact these days, that’s basically what the initials SAS stand for—smart and simple.” SASid has been marketing products from GTL since 2005. The biggest seller is GTL Fast Term life insurance, which SASid describes as “the most exciting product on the market today.” Based on GTL’s Home Alliance line, it provides up to $250,000 of coverage with no medical examination. “We’ve been very selective about the products we offer and the carriers we do business with, and our relationship with GTL couldn’t have worked out better,” Shannon Kennedy said.“A lot of carriers are hesitant to market on the Internet, but GTL stepped up to the plate and said,’ Let’s do it.’ This is a different way of doing business for them and they were willing to undertake it. We really appreciate that. “The whole staff at GTL is wonderful, starting with the senior management we deal with—Rick Holson, Carl Leader and Greg Esposito. If we ever have a problem, I know I can pick up the phone and work with them to solve it.” G•T•L

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Wednesday, December 13, 2006
  December, 2006
FSG has new rates effective January 1, 2007. The new rates have already been added for any quotes with an effective date of January 1st or after. Please download the most current STM rates (The applications online are not state specific).

FSG Simple STM 1-6 rate sheet effective 1/1/07

FSG Simple STM 7-12 rate sheet effective 1/1/07

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Friday, December 01, 2006
  SASid Advanced Term Life Comparison System
SASid Advanced Term Life Comparison System makes its debut. SASid Advanced Term Life System is part of SASid's new "Insurance 2.0" initiative. What differentiates SASid's Term Life comparison system from others is the use of AJAX functionality and a consumer review feature. Consumers now rate their term insurance shopping experience, and SASid then aggregates the data from all source's to present to your term life shoppers. Integrating SASid's BOS you can view every quote and application for every carrier you select to show on your term life shopping system. Click here to set up an Advanced Term Life System demo, and learn how to sell at least 20% more business. SASid is a leader in Online Insurance Technology, now offering ten fully online insurance products. Insurance agents, associations and employers can offer all our products to their customers/members/employees free by just implementing a simple web link into their website or email.

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Wednesday, November 22, 2006
  SASid Releases Upgraded Distribution Back Office System
SASid - BOS - Back Office System
SASid recently launched our upgraded distribution customer management system. BOS or Back Office System is a integral part of managing your customer base. Using BOS you can now, view every quote for every product, view every partialy completed application, check out where every quote and application came from.. Track your ROI, and commissions, set up new tasks to call customers, send a templated email to your customer base, these are all things the BOS will do for you. Click here to set up a BOS demo, and learn how to convert 20% more business from your existing online business.

SASid is a leader in Online Insurance Technology, now offering ten fully online insurance products. Insurance agents, associations and employers can offer all our products to their customers/members/employees free by just implementing a simple web link into their website or email.

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Tuesday, August 01, 2006
  GTL Simple Whole Life Insurance
SASid recently launched an Online Whole Life Insurance quoting and application system. Up to age 85 years of age. $3000 - $50,000 of coverage. GTL Simple Whole Life Insurance SASid is excited to offer this exciting sales opportunity.

SASid is a leader in Online Insurance Technology, now offering ten fully online insurance products. Insurance agents, associations and employers can offer all our products to their customers/members/employees free by just implementing a simple web link into their website or email.

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Tuesday, May 23, 2006
  SASid Develops GreatStartInsurance.com Site for Guarantee Trust Life Insurance
Geatstartinsurance.com lets you purchase guarantee cash value life insurance for your child or grandchild for as little as $2.64 a month

Janesville, WI - May 16, 2006 - SASid Insurance Development, leaders in the development of customized platforms for online insurance products, announces the launch of GreatStart® Insurance, a new juvenile life insurance product for Guarantee Trust Life Insurance Company.

“The GreatStart® plan guarantees your children or grandchildren three things: guaranteed cash value to build on, a low rate for the rest of their lives and their future insurability,” according to Brian Emmett, Manager of Guarantee Trust Life. “Once your child is insured, as long as premiums are paid, that policy is guaranteed renewable for life and requires no medical exam. The availability, features and options of this plan may vary by state,” he added.

“The GreatStart® Plan you begin today will become the foundation for a lifetime of irreplaceable low-cost life insurance protection,” said Brian. “For example, fast forward to a time in the future when you son or daughter is married and wants additional life insurance to protect their growing family. The GreatStart® policy that you purchase now will allow them to increase their coverage by $30,000 regardless of their future health or occupation.”

“We continue to see online purchases as a growth area for life insurance products,” commented Shannon Kennedy, co-founder of SASid. “With a secure online site, not only can potential customers access all of the information they need to make an informed decision, they can also make their purchase quickly, conveniently and with confidence.”

About SASid

SASid, a leader in marketing insurance on the web, develops technologies and online marketing solutions for top insurance carriers and nationwide distribution networks. SASid was founded in 1999 by insurance professionals who have a passion to make insurance simpler and more accessible. To find out more about the company, visit www.SASid.com.

About Guarantee Trust Life Insurance Company

Founded in 1936, Guarantee Trust Life Insurance is a family owned and operated company that has benefited from the ongoing direction of the Holson family. This consistent top-level leadership and management continuity give the company a clear view of who it is and where it’s going. Today, Guarantee Trust Life Insurance Company insures more than 1.2 million individuals and has over $2 billion life insurance in force. For more information on our company visit www.gtlic.com or go to www.greatstartinsurance.com for specific information on The GreatStart® Plan.

Media Contact:
Dot Anderson
972-978-5057

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Monday, May 08, 2006
  SASid Announces RSS feeds
We have added RSS feeds to all agents reporting statistics. In our ongoing effort to provide our agent partners with the most detailed and now fastest client information, we have added RSS feeds to your Agent Back office statistics login. RSS allows you to view recent applications on your MyYahoo Page, Google Home Page, Bloglines Reader, as well as all other newsreader products.
Click Here to access your agent live data feed.
SASid insurance development - Online Insurance Products

The SASid RSS feed is an encrypted data feed to make sure your customer information remains private.

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Friday, March 10, 2006
  Fairmont Specialty Group Simple Short Term Medical - FSG Simple STM powered by QuoteIntelligence
This is the latest addition to the SASid online product library. Powered by our new "QuoteIntelligence" system. Fairmont Specialty Group Simple Short Term Medical - FSG Simple STM

This is the most state of the art health insurance system available anywhere. With live data, including all quotes, sales, commissions and conversion ratios, available to brokers instantly. The QuoteIntelligence system will only get better, as we add more products to it, to introduce cross selling and up-selling opportunities to member brokers.

SASid has 3 additional products in the works for the coming year. We will help agents cross sell by offering smart tools to up-sell/cross-sell to customers via our Agent Back Office system.

For example if you get 100 quotes in a month for Short term medical and only sell 7 applications, you now have complete demographic information on these 100 quotes. After you log into our Agent Back Office system, you will have the opportunity to turn on the "child cross sell widget" This patent pending tool in development will automatically send follow up emails to your customer base that has quoted STM with children. Set the frequency and the text of the follow-up emails and which products you want to offer them. If you select a SASid QuoteIntelligence product as your follow up product it will include a completed quote, and a link to the application.

Making the money you spend on marketing your sites additional revenue.

Congratulations! Your cost per acquisition just went down.

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Friday, November 11, 2005
  GTL Life Insurance $250,000 No Medical Exam Available to Agents
It's amazing how easy it is to get life insurance online now. The insurance companies run all the reports in less than a couple days and BOOM! Your coverage is approved. I remember offering it to an customers at an agency I used to work for. First we would need to get all their information, calculate the rates (by hand) and then have them come in and sign the application, take a paramedic exam, and then wait 6 weeks or longer for them to be approved or declined.

It is so simple now! All you need to do is submit the app online and in a matter of a day or two, you can have life insurance coverage "with no exam". It's so cool. It's never been easier and alot of agents are catching on to this. No more visits to their customer's home in the day or evening. All you need is an email address and internet access which almost everyone has nowadays. Visit:
www.gtllifeinsurance.com and you can get an instant quote and if you like it, apply online now!

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Thursday, October 13, 2005
 

I was reading my copy of Life Insurance Selling magazine and noticed about 5 non-medical exam life insurance products. I found myself thinking, what is the real difference in these products?

  • They all offer up to $250,000 in Life Coverage.
  • They all have quick turn around times in underwriting.
  • They all have rates within 10% of one another.
  • They all pay good commissions.
  • They all have good service.

Why would a good agent sell these companies verses our GTL Product?

  • They enjoy filling out paper applications?
  • Their comfort level with a fax machine?
  • Their relationship with their MGA?
  • Sales System?

We have recently launched www.GTLLifeInsurance.com

Benefits of the GTL product include:

  • Every agent gets a free weblink to online quote and application system.
  • No paper applications
  • All cases reviewed next business day
  • Business Issued in as little as 1 day.
  • 1st commission on new business paid weekly
  • Advancing available.

Go ahead and sign up for licensing here, get a policy on yourself, get paid the following week.

Once you sell life business this way you will never, fill out paper apps again.

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Wednesday, June 22, 2005
 
Cool.
President Discusses Energy Policy, Economic Security: "We need to encourage a national marketplace for health insurance. In other words, workers ought to be allowed to go on the Internet and purchase health care across state lines. We've got to create more demand within the health care place. Right now, for example, if you live in Maryland, you only buy health insurance out of Maryland, the health insurance that is certified out of Maryland. I think you ought to be allowed to go on the Internet and if you can find a better product for you in Colorado, you ought to be allowed to do that. In other words, we ought to have a consumer-friendly system, where people are encouraged to go out and make choices that meet their needs. "

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Monday, August 16, 2004
 

We sold 130+ Jefferson Term Life Applications in our first month.  Not bad, but we can do
better.


Our dad's career began selling life insurance in 1967, door to door. I think
he sold 4 applications in his first month of business.  I also think two of
those sales were to his mother, our grandmother.  He was raised in the "Old School" life insurance system, where applications we taken on paper, and you did not have a policy for several weeks. 


"Welcome to the New School"  Applications are completed online, policies are instantly approved and delivered electronically.  What previously took 3 weeks now takes seconds.


Jefferson National Life Insurance Company - Simple Term: is the most
revolutionary product on the market today. Where else can you provide a quote, application, and online e-signature within minutes. 100% commission paid weekly. 3 Simple ways to sell: Online SAS system, Login into Jefferson National and complete online application, or the easy faxable application. Up to $250,000 of coverage.


By the way, we still pay agents full commissions.(100% first years premium) 
There still is some "Old School" left in us. 

Click here to get licensed with Jefferson National


Dan Kennedy later became a "GREAT" life insurance salesman making the
Million Dollar Round Table Annually for 12 plus years.


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Wednesday, May 12, 2004
 
Hey! check this out, a new internet insurance product (American Life of New York | Select Term Life)

You know, we're getting pretty good at this insurance technology stuff. Our partner agents are all very excited. We have several banks using this product now and it is selling like Google Stock on IPO Day!

We will also be launching another term product within the next couple days. Jefferson National Life Insurance Simple Term. every agent in the US should have our new Simple Term product link on their desktop. You can quote sell and deliver a $250,000 life policy to your client in 5 minutes, NO Dr's Office, No Parameds, No Urine, No Blood, and it's cheap!

Click Hereto go to our products page and learn more about these products.

We also have updated our Blog look and feel. Hopefully, I can post more regularly now that the new site is finished.

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Tuesday, February 24, 2004
 

Whew!  what a year.  If you noticed
my news and events page we
have been very busy.  2003 was a Huge year SAS doubled in size.  We
have also been building new products.  You have got to check this out

http://www.basichealthinsurance.com
, this plan is perfect for insurance
agents and the web.  It is a Guaranteed Issue Health Insurance Plan, and
it's cheap.  With health care costs skyrocketing and uninsured numbers
rising, the market is ripe for an awesome plan like this.


Groups, associations, individuals, or anyone
can buy this program. It pays consumers cash back for going to the doctors
office.  This plan accomplishes 2 things.



  1. puts health care expenditures in front of the
    insured, giving people an idea of the cost of medical care

  2. gives low income and the uninsured a health
    care plan at a low low cost.


Helping us get Basic Health Insurance Kicked
was President George Bush himself in his State of the Union...  I Quote "
I
ask you to give lower-income Americans a refundable tax credit that would allow
millions to buy their own basic health insurance. (Applause.)"


It is going to be a
Great Year!

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Tuesday, August 12, 2003
 
Shannon and I have been to 2 funerals in the past 3 weeks and they don't seem to be getting easier.

The Kennedy Group Insurance Brokerage is and always will be my dad's company.Kennedy Group Daniel B Kennedy Died a very young man of 55 years old, on November 5th 2001, and left behind a huge legacy for us to live up to. Dad was bigger than life, he lived every day like it was his last, and conducted his business in the same manner. This go get em' attitude made him an incredibly sucessful man. It seems that at least once a week, even now people tell us how great he was. It would never fail he would walk into a restaurant or a convention and yell out this amazing "Tarzan Call" just to let everyone know he was in the house. Dad was a self described "small town struggling insurance man", where in reality after only 2 years in the insurance business, he made the Million Dollar Round Table, and continued to do so for many years to come.

Since our dad's passing, we have been busy trying to live up to his high standards. In less than 2 years we have now made the Million Dollar Round Table, with one small difference.

We have yet to meet one of our clients. Ahhhhh the power of the "net".

We miss our dad dearly, and will continue to live up to his very high standards.

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Tuesday, July 08, 2003
 
This is the Meat and Potatoes SAS-IT.com | Agent Links Here you will see every product a new agent can have for their website, FREE. An agent can put these links anywhere they want (ie. Agent site, Association Site, Web Portal, Chamber Site, Newspaper Site, messageboards, etc.) and earn a full commission. We are adding new products monthly and the reporting only gets better. EVERY AGENT SHOULD HAVE OUR LINKS! Why? Even if an agent does not have a website, we can give them this page "SAS-IT.com | Agent Links" to use for walk-in customers, email campaigns, or as a reference tool. This is the "Power Tool" every agent needs. Instant Insurance and informed decisions, this is why the insurance internet will only work with insurance agents. The "Information Superhighway" has the word information in their for a reason, people look to it for information first, solutions second. The agent is, and always will be the "Information" SAS will provide the "Superhighway".

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Wednesday, July 02, 2003
 
In August of 2000 we went from another insurance web marketer to the 2nd largest Short Term Medical Insurance Producer in the US in 6 months. Using Fortis as our platformClick Here we began niche marketing Short term health insurance nationwide. We soon found out that 90% of the insurance business comes from 10 states, and quickly got licensed in each of those states.



We are now licensed in all 50 states and DC, and are still the 2nd largest Short Term Medical producer in the US for Fortis and the Largest producer of Short Term Health for Chesapeake Life Insurance. SAS, Inc built the Chesapeake insurance web sales platform, based on our knowledge of the Short Term Insurance Industry. You can see an overview of that platform here We added so many more features and reporting to this system than was included w/ Fortis. It also helps that the commissions are paid daily, agents love to get paid fast. (Although our commissions were changed to monthly because we got sick of getting 20+ checks everyday)

We also for fun had each sale SMS'ed to our cell phones and soon found out that there is only 1 noise in the world that you don't mind hearing in the middle of your backswing. It is the sound of your phone going off because you just made an insurance sale while GOLFING. Today our Phones are much more high tech click here and we get on average 1 notification almost every 2 minutes, of every day 24/7! Everyone knows about our phones and they think this is funny, it has become ritual on the golf course that every time they go off, we have to high five everyone else and yell "Yeah Baby".

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Monday, June 30, 2003
 
This was SAS Insurance Technology's first website.1 World Travel Insurance - The most comprehensive travel insurance site on the web. Using Microsoft Frontpage we built this simple site, to sell travel medical insurance to foriegn IT workers, coming to the US in the dot com boom of the late 90's. We were averaging about 60 sold applications per month in less than a year, with about $2000 in earned commissions. By the following year we were up to 5 travel insurance websites and selling 120 applications per month. This site was and still is all about pure search engine placement. What is funny about this site is that it is highly neglected, and we still get about 60 travel insurance applications per month. I would also like to thank Bill Atkins and Mike Droll of Multinational Underwriters for helping us with this unique venture. From this 1 Travel Insurance site we saw the "Light" of internet insurance sales and understood it's potential and what the future holds. What is incredible is that every single insurance agent has this same potential. With little or NO effort any licensed insurance agent can make online sales, anytime, anywhere. SAS has created the whole package, and our plans and product portfolio will continue to grow with our partner agents.

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Friday, June 27, 2003
 
Welcome to our blog. here we will discuss the internet and insurance industry. Please feel free to post any comments or sugestions relating to this topic. Please visit our Homepage at http://www.sas-it.com

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Our first check for internet marketing was $56.00, and we got it on July 15th 1997. We then thought: "This is how insurance was meant to be sold." Since then Shannon, my brother, and I have created the new way to buy and sell insurance, all while helping our business partners, independent agents all over the world, provide virtual insurance policies to their clients. On this blog we will discuss the internet and how the insurance industry is changing, because of it.