Janesville, Wisconsin 4-7-2018

Mike Watts joins SASid (Smart and Simple insurance development) as Vice President of Sales and a member of the company’s senior management team.

SASid, Inc., a premier provider of insurance product development and SaaS administration solutions, announced today that Mike Watts has joined the Company as its Vice President of Sales. In this role, Mike will lead the company’s sales teams and business development efforts.

“I am pleased to welcome Mike Watts to SASid,” said Shannon Kennedy, SASid’s Co-founder and President. “Mike’s leadership in developing high-performing sales teams, generating exceptional amounts of new revenue, and experience working with insurance distribution partnerships is the perfect mix of expertise that will be beneficial to the continued growth and success of SASid.”

For nearly 15 years, Mike has led increasing levels of sales responsibilities at Tokio Marine HCC Medical Insurance Group (Indianapolis), a health insurance company based in Indianapolis, Indiana. Recently, Watts served as the Director of Sales of the company’s Short Term Medical and International Health division, leading the team responsible for selling Short Term Medical and International health insurance which was responsible for generating more than a hundred million in new business annually.

Watts will also lead the search for SASid’s expansion for a new office location in Indianapolis in 2018.  “Indianapolis has a tremendous amount of talent in the insurance claims and marketing sectors” said Kennedy.  SASid is actively looking for talent to expand its claims paying ability in the Short Term Medical insurance market.


Insurance can be complex and confusing; at SASid our passion is to combat this notion. In fact, our name is an acronym for “Smart and Simple insurance development” and we work hard to live up to it.

SASid’s mission is to build, market, and administrate niche health and supplemental insurance products and systems which help people; to create insurance products and technologies which are simple to understand, quote, purchase and smart to have.  Founded in 1998, SASid Inc. is privately held and has been awarded numerous awards for business growth. More information is available at www.SASid.com.