August 1, 2014


MADISON, WI – Rural Mutual Insurance Company today announced a new partnership with SASid, Inc. to provide individuals and families a Health Insurance Marketplace. This new program will allow individuals and their families to access health insurance coverages and compare a number of providers in their area.

“Finding an easy way for our customers to effectively shop for health insurance has been a recent priority,” said Executive Vice President and CEO, Peter Pelizza. “With that in mind, we are pleased to announce this new partnership with SASid to help Rural Mutual agents assist individuals and their families find the answers they need in order to secure effective and affordable healthcare in today’s constantly-evolving marketplace.”

SASid’s Smart Insurance Marketplace is a web-based software solution that helps individuals quote, compare, and apply for health insurance products. This private health insurance marketplace – gives individuals access to multiple major medical carriers, dental, vision, hearing, and other health insurance products. The Smart Insurance Marketplace provides the right tools to effectively shop for health insurance and avoid healthcare reform penalties.

About Rural Mutual Insurance Company

At Rural Mutual Insurance Co, we have been protecting what we value in Wisconsin for over 80 years. As one of Wards top 50 property and casualty insurance companies in the country, we provide a full line of insurance products exclusively to families, businesses, and farms in Wisconsin.
Rural Mutual has more than 150 agents in more than 100 locations across the state. The company has been headquartered in Madison, since it started operations in 1934.

About SASid

Located in Janesville, WI, Simple and Smart insurance development (SASid, Inc.) is a privately held company with a solid reputation for building products and private labeling brands.



John Quirk
Director of Marketing
Rural Mutual Insurance Company
608.828.5431 | [email protected]